Chipotle Might Start Offering Breakfast Burritos
We'll be first in line.
Chipotle is looking to embrace some of the practices that have made its fast-food competitors successful, namely offering breakfast and a drive-thru option.
Billionaire Chipotle investor Bill Ackman spoke about the chain during a conference Tuesday, suggesting there were a number of opportunities for improvement for Chipotle, including introducing desserts and breakfast options as well as extending store hours and introducing more drive-thru windows.
According to Bloomberg, Ackman said that “There hasn’t been innovation at Chipotle in a decade,” a fact that needs to change.